We Like a Challenge, Especially One that Matters to You

We think the best thing about offering professional services is the satisfaction of solving difficult problems and creating value for others. We want as many people as possible to have that experience. That's why we want to spread the knowledge of how to work in a client-focused way.

Sometimes, it's not clear if the problems your business is facing are connected to the experience or value provided to clients. Frequently, the symptoms take a different form.

Companies that turn to us often have questions, problems and challenges such as:

  • What do we need to do so that our clients become more loyal and trust us to do more exciting projects with them?

  • How can we raise our prices without losing clients?

  • How can we make the client understand the value we bring to them and avoid being replaced by another less specialized supplier?

  • How can we protect our business model from being replaced by generative AI like ChatGPT, which can complete our work much faster?

  • How can we productize our services to increase scalability even more?

  • What should we do to maintain profitability and compete with companies that charge much less?

  • How can we take the client's point of view into account when speaking and writing to potential clients or our intended market?

  • What should we do to charge more so that we can increase the profitability of our projects?

  • How do we get more clients without having to spend time cold-calling?

  • What do we need to do to be perceived as "premium?"

The answers to these questions are about increasing your knowledge about your clients. Thus increasing the value you create, which leads to higher customer loyalty and the ability to charge for value.

Value-Based Pricing – Increase Your Margins by Pricing Value

Many companies sell services based on costs such as time spent. This makes it harder to focus on the client or the problems you solve with your expertise. Value-based pricing is based on the value the company creates for the client.

Client Experience – They'll Never Forget How You Made Them Feel

Create unwavering customer loyalty by consistently delivering exceptional client experiences.

Unique Abilities – No One Does It Quite Like You

Successful firms don't just excel at what they do; they also work in a fundamentally different way compared to competitors.

Niche Expertise – Being the Obvious Choice

The most common trap businesses fall into is wanting to offer their services to everyone. The consequence is that they are not perceived as competent, relevant or credible.

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