Companies that turn to us often have questions, problems and challenges such as:
On the Fear of Commoditization
"Why does it feel like our clients are treating our expertise as a line-item expense rather than a strategic investment?"
"If our competitors start using the same AI tools we do, what actually stops a client from choosing the cheapest option?"
"Are we selling a proprietary solution, or are we just selling 'smart people by the hour'?"
On the AI "Efficiency Trap"
"We just automated a task that used to take ten hours down to ten minutes – how do we tell the client that without losing 95% of the fee?"
"Is our current business model essentially a bet against technological progress?"
"How do we pivot our team’s role from 'producers of content' to 'architects of outcomes'?"
On the Trust-Pricing Gap
"We know we delivered $1M in value, so why did we only feel comfortable billing $50k for the time it took?"
"Do our clients actually trust us to solve their business problems, or do they just trust us to follow their instructions?"
"How do we bring up 'value-based pricing' without sounding like we’re just trying to price-gouge our oldest clients?"
On Relationship Nurturing & CX
"Does our client experience feel 'premium,' or does it just feel 'efficient'?"
"Are we only talking to our clients when there is a deliverable due or a problem to fix?"
"If our top client left tomorrow, would they be leaving because of our software/output, or because they can't imagine navigating their business without our counsel?"
On the Future of the Firm
"Are we building a firm that scales with value, or are we just building a firm that requires more headcount to make more money?"
"What does our firm look like in three years if the cost of 'execution' drops to near zero?"
"How do we move from being 'the people who do the work' to 'the people who own the result'?"
