Sometimes, it's not clear if the problems your business is facing are connected to the experience or value provided to clients. Frequently, the symptoms take a different form.
Companies that turn to us often have questions, problems and challenges such as:
What do we need to do so that our clients become more loyal and trust us to do more exciting projects with them?
How can we raise our prices without losing clients?
How can we make the client understand the value we bring to them and avoid being replaced by another less specialized supplier?
How can we protect our business model from being replaced by generative AI like ChatGPT, which can complete our work much faster?
How can we productize our services to increase scalability even more?
What should we do to maintain profitability and compete with companies that charge much less?
How can we take the client's point of view into account when speaking and writing to potential clients or our intended market?
What should we do to charge more so that we can increase the profitability of our projects?
How do we get more clients without having to spend time cold-calling?
What do we need to do to be perceived as "premium?"
The answers to these questions are about increasing your knowledge about your clients. Thus increasing the value you create, which leads to higher customer loyalty and the ability to charge for value.