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Discover Client Needs and Innovate With This Powerful Model

Dig into the untapped potential of client-centric strategies through the modest but powerful Before-During-After timeline model. Learn how to use this tool to improve customer experiences, develop new services, and stay ahead of competitors.

The Value-Based Price: Profit By Solving Real Client Problems

Value-based pricing sets prices based on the value clients gain, rewarding providers for delivering results. It aligns interests and incentivizes solving costly problems, though providers must understand value provided and guide clients to recognize it. In this article, we break down the how’s and why’s of a value-based price and show how you can take the first step.

Retainers: Useful But Never “Easy Money” Recurring Revenue (MRR)

If you ask a freelancer or agency what they wish for the most, they’ll usually say “more leads and clients and recurring income.” Retainers are a popular way to get monthly recurring revenue (MRR). But retainers are not without issues and they should definitely not be considered “passive income.”

Two Pricing Models to Avoid for Successful Value-Based Pricing

Value-based pricing helps shift the focus to outcomes from deliverables, and encourages everyone involved to work together for success. But, it can be hard to persuade customers to switch to this model since they may be used to something else. This article discusses three methods of pricing: contingency, performance-based, and fixed price. We also explain which methods to avoid.

Practical Value-Based Pricing: Finding Insights in the Customer Journey

An effective way to better understand what your customers value most is to map the customer journey. With a thorough understanding of the customer journey, you can streamline your marketing and communicate value directly. In this post, we share insights on how you can enhance your value-based pricing ability, by gaining a profound understanding of the customer journey.

What Is Value-Based Pricing? An Introduction to a Powerful Concept

If you have stumbled upon our website, you either know what value-based pricing is or you are curious. As with most things worth learning about, there is a lot on the subject, so this post is intended to serve as an introduction with references to further reading. The topic is long and wide, so we can't cover it all at once.

Customer Intimacy – the Compassionate Strategy of Successful Service Firms

Many businesses struggle to cultivate lasting relationships with their customers, leaving them in the shadow of their competitors. The key to differentiating yourself and gaining an edge is customer intimacy — the practice of deeply understanding your customers' needs and surpassing their expectations to create unique value. 

Is Value-Based Pricing a Matter of Marketing or Customer Experience Design?

Value-based pricing is a complex subject that involves more than just marketing and customer experience design. In order to effectively capture the true value of your services, you need to invest in both. The goal is to provide a superior customer experience that isn't just about selling something different from the competition but offering it in a unique way that offers greater value.

Not Sure How to Price? 4 Pricing Strategies Reviewed

I admit it! We love value-based pricing and for many good reasons. But value-based pricing isn’t the only way to price your services. Choosing a pricing strategy can feel daunting. In this series, we’ll take a look at some common pricing strategies used by agencies, consultants, and freelancers. We will list their pros and cons to help you choose the best strategy for you.

Why Understanding Your Business Model Is Key to Pricing for Value

If you ask a business owner if they know their business model they’ll likely say that they do. Chances are they tell you something focused more on what how they do rather than what they do for others. As a result, they fail to grasp the value they create and being able to price for it.

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