Hi there,
In case you're wondering why you're here: this article used to be part of the Bondsai Blog.
We have moved it here instead to keep all our content in one place.
We're Leancept and the same team as those who created Bondsai. We partner with professional services firms to increase profitability and customer value (find out more).
We want to support you and provide the information and strategies you need to make an impact. We have plenty of resources to help you every step of the way. From practical techniques to inspiring ideas, learn more to move forward.
Keep an eye on this space or subscribe to our newsletter! New articles are added all the time.
Tiered pricing makes it easier to buy your services. It works by bundling services and deliverables into distinct packages at set price points. Using tiered pricing, you can take advantage of powerful behavioral heuristics like decision fatigue and anchoring to shape buying decisions and increase revenue and client satisfaction.
Impact Mapping is a powerful method for leading conversations with clients about value. Learn how to use it to drive change, visualize business impact, align projects with strategic goals and steer projects towards measurable outcomes and value.
In the minds of many firms, deliverables are what it’s all about. However, what matters to clients usually takes place long before and after an agency deploys their code or emails their designs. Use the Smiling Curve to uncover that value.
Dig into the untapped potential of client-centric strategies through the modest but powerful Before-During-After timeline model. Learn how to use this tool to improve customer experiences, develop new services, and stay ahead of competitors.
If you’re confident about the results you can achieve for a client and not in dire need of cool hard cash, performance pricing could be an option.
Value-based pricing sets prices based on the value clients gain, rewarding providers for delivering results. It aligns interests and incentivizes solving costly problems, though providers must understand value provided and guide clients to recognize it. In this article, we break down the how’s and why’s of a value-based price and show how you can take the first step.
If you ask a freelancer or agency what they wish for the most, they’ll usually say “more leads and clients and recurring income.” Retainers are a popular way to get monthly recurring revenue (MRR). But retainers are not without issues and they should definitely not be considered “passive income.”
Value-based pricing helps shift the focus to outcomes from deliverables, and encourages everyone involved to work together for success. But, it can be hard to persuade customers to switch to this model since they may be used to something else. This article discusses three methods of pricing: contingency, performance-based, and fixed price. We also explain which methods to avoid.
An effective way to better understand what your customers value most is to map the customer journey. With a thorough understanding of the customer journey, you can streamline your marketing and communicate value directly. In this post, we share insights on how you can enhance your value-based pricing ability, by gaining a profound understanding of the customer journey.
If you have stumbled upon our website, you either know what value-based pricing is or you are curious. As with most things worth learning about, there is a lot on the subject, so this post is intended to serve as an introduction with references to further reading. The topic is long and wide, so we can't cover it all at once.
Shifting from cost-plus hourly billing to value-pricing might seem daunting. “Where to begin?” is a common question. It all starts with how you relate to others. It’s a mindset, not a method.
A client once told me a story from his life that beautifully illustrates how understanding what other people value gives you the opportunity to enrich their lives.
Many businesses struggle to cultivate lasting relationships with their customers, leaving them in the shadow of their competitors. The key to differentiating yourself and gaining an edge is customer intimacy — the practice of deeply understanding your customers' needs and surpassing their expectations to create unique value.
Value-based pricing is a complex subject that involves more than just marketing and customer experience design. In order to effectively capture the true value of your services, you need to invest in both. The goal is to provide a superior customer experience that isn't just about selling something different from the competition but offering it in a unique way that offers greater value.
Many people are uncomfortable selling, and it’s no wonder considering the way selling is usually done. But becoming a better salesperson involves embracing, not fighting, that discomfort.
When you use hourly pricing or price for effort, your pricing reflects the time, effort, and work that went into producing the service or product. But what does that mean, and what are the consequences of billing for effort?
I admit it! We love value-based pricing and for many good reasons. But value-based pricing isn’t the only way to price your services. Choosing a pricing strategy can feel daunting. In this series, we’ll take a look at some common pricing strategies used by agencies, consultants, and freelancers. We will list their pros and cons to help you choose the best strategy for you.
Agencies with high pricing power can raise their prices without their clients raising their eyebrows, if the circumstances are right. By leveraging this fact well, you can sell rather trivial "grunt work" as highly critical "nuclear event work," for which price isn't an issue.
I recently ran into an idea so simple and powerful that I had to interview the man behind it, consultant to agencies Karl Sakas.
If you ask a business owner if they know their business model they’ll likely say that they do. Chances are they tell you something focused more on what how they do rather than what they do for others. As a result, they fail to grasp the value they create and being able to price for it.