Articles with Tag 'strategy'

If you have stumbled upon our website, you either know what value-based pricing is or you are curious. As with most things worth learning about, there is a lot on the subject, so this post is intended to serve as an introduction with references to further reading. The topic is long and wide, so we can't cover it all at once.
When you use hourly pricing or price for effort, your pricing reflects the time, effort, and work that went into producing the service or product. But what does that mean, and what are the consequences of billing for effort?
I admit it! We love value-based pricing and for many good reasons. But value-based pricing isnโ€™t the only way to price your services. Choosing a pricing strategy can feel daunting. In this series, weโ€™ll take a look at some common pricing strategies used by agencies, consultants, and freelancers. We will list their pros and cons to help you choose the best strategy for you.
Agencies with high pricing power can raise their prices without their clients raising their eyebrows, if the circumstances are right. By leveraging this fact well, you can sell rather trivial "grunt work" as highly critical "nuclear event work," for which price isn't an issue.

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