Tiered pricing makes it easier to buy your services. It works by bundling services and deliverables into distinct packages at set price points. Using tiered pricing, you can take advantage of powerful behavioral heuristics like decision fatigue and anchoring to shape buying decisions and increase revenue and client satisfaction.
Many people are uncomfortable selling, and it’s no wonder considering the way selling is usually done. But becoming a better salesperson involves embracing, not fighting, that discomfort.