Dig into the untapped potential of client-centric strategies through the modest but powerful Before-During-After timeline model. Learn how to use this tool to improve customer experiences, develop new services, and stay ahead of competitors.
Many businesses struggle to cultivate lasting relationships with their customers, leaving them in the shadow of their competitors. The key to differentiating yourself and gaining an edge is customer intimacy — the practice of deeply understanding your customers' needs and surpassing their expectations to create unique value.
If you ask a business owner if they know their business model they’ll likely say that they do. Chances are they tell you something focused more on what how they do rather than what they do for others. As a result, they fail to grasp the value they create and being able to price for it.
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