Today web publishing is easy. You can create a great looking blog or site with a few simple clicks. It wasn’t always so. Two decades ago when I got into web design, the options were few which paved the way for the web agency. But the web agency isn’t thriving like it used to. Here’s my take on what’s happening.
If you ask a business owner if they know their business model they’ll likely say that they do. Chances are they tell you something focused more on what how they do rather than what they do for others. As a result, they fail to grasp the value they create and being able to price for it.
Many people are uncomfortable selling and it’s no wonder considering the way selling is usually done. But becoming a better salesperson involves embracing, not fighting, that discomfort.
An intriguing experience can help you both win and keep businesses. That was something I learned from a 20 year old computer game and its install program.
At a recent event of the Stockholm Value-Pricing Meetup, a meeting group I organize, we ran into the question of whether value-based pricing is a matter of marketing or business development.
The question might seem superficial at first glance but it’s more than just a matter of semantics. In my view, it has to do with your definition of value-based pricing (or value-pricing as it's sometimes called).
In my experience, whether aware of it or not, a large portion of successful service business such as agencies and consultancies have implemented customer intimacy. It yields many forms of returns and helps build long-term sustainable customer relationships.
A customer once told me a story from his life that beautifully illustrates how understanding what other people value gives you the opportunity to enrich their lives.
Shifting from cost-plus hourly billing to value-pricing might seem daunting. “Where to begin?” is a common question. It all starts with how you relate to others. It’s a mindset, not a method.
As touch screen technology evolves, things that used to be useful for relatively few will find new applications. One such development is the support for tactile feedback. These so-called haptic displays don’t just display an image and allow you to interact with it, they also let you feel it. Running your finger over the screen of your future iPhone will not feel like touching a slightly warm surface of glass. Instead, you will be able to feel the things displayed on the screen. This requires us to find ways to convey information using touch alone. The Braille tactile writing system is one potential solution.
Wondering why some projects fail and others seem to deliver on their promises? Do you want to increase the chances that your next project will be a success? If so, learn these three insights of successful project teams.
Want to get our blog posts by email?
Subscribe using RSS and a reader
The Leancept team blogs frequently on topics such as value-pricing, customer experience development and business development.