This blog post is about one of my favorite activities – climbing. It's by many considered an "extreme" sport even though these days most people practice and climb indoors in climbing gyms. A safe, regulated and social activity. But that doesn't make it less amazing. In fact, climbing isn't insane. It's highly focused, rewarding, thrilling and perhaps the best sport for entrepreneurs.
Inventions are born out of dreams and often they stay that way – unrealized. Realizing that your dreams are just a path to how you want to lead your life could help you get out there and put them to the real test – reality.
Starting a company is a gamble, not too unlike betting on horses, but instead you bet it on a business idea. And just like horse racing, the least likely winner often pays the best. Businesses that are based on contrarian, immediately non-obvious, ideas often totally alter people's perception of what's possible. These companies reap massive benefits. If people respond to your ideas with "but..." you might be on to something.
If you're dreaming about creating the ideal product or service, listen up. Here's an insight that will save you a lot of money and pain.
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The Leancept team blogs frequently on topics such as value-pricing, customer experience development and business development.