An intriguing experience can help you both win and keep businesses. That was something I learned from a 20 year old computer game and its install program.
At a recent event of the Stockholm Value-Pricing Meetup, a meeting group I organize, we ran into the question of whether value-based pricing is a matter of marketing or business development.
The question might seem superficial at first glance but it’s more than just a matter of semantics. In my view, it has to do with your definition of value-based pricing (or value-pricing as it's sometimes called).
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The Leancept team blogs frequently on topics such as value-pricing, customer experience development and business development.