A customer once told me a story from his life that beautifully illustrates how understanding what other people value gives you the opportunity to enrich their lives.
Shifting from cost-plus hourly billing to value-pricing might seem daunting. “Where to begin?” is a common question. It all starts with how you relate to others. It’s a mindset, not a method.
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The Leancept team blogs frequently on topics such as value-pricing, customer experience development and business development.